{"id":3709,"date":"2023-12-06T10:29:02","date_gmt":"2023-12-06T09:29:02","guid":{"rendered":"https:\/\/www.illva.com\/?p=3709"},"modified":"2023-12-06T11:04:46","modified_gmt":"2023-12-06T10:04:46","slug":"rumpblic-origins-the-new-line-of-rum-that-rediscovers-the-origins-of-sugar-cane-distillate","status":"publish","type":"post","link":"https:\/\/www.illva.com\/en\/2023\/12\/06\/rumpblic-origins-the-new-line-of-rum-that-rediscovers-the-origins-of-sugar-cane-distillate\/","title":{"rendered":"RUMP@BLIC ORIGINS: THE NEW LINE OF RUM THAT REDISCOVERS THE ORIGINS OF SUGAR CANE DISTILLATE"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=”3713″ img_size=”full”][wgl_spacing spacer_size=”30″][vc_column_text]How did sugarcane and rum production come to the present day? This is the starting point Rump@blic proposes to rediscover the origins of rum through a journey along the \u201cRum Belt\u201d, the historic sugarcane route from East to West across the tropical belt. Through this experience Rump@blic aims to create a new \u201c<\/span>Republic of Rum<\/strong>\u201c: a place to discover\u00a0<\/span>unique<\/strong>\u00a0rums with\u00a0<\/span>diverse identities<\/strong>.<\/span><\/p>\n

This is the context that birthed the\u00a0<\/span>Rump@blic Origins<\/strong>: a\u00a0<\/span>selection of rums<\/strong>\u00a0<\/span>from\u00a0<\/span>around the world<\/strong>, characterized by different distillation and aging methods.<\/p>\n

The result is encapsulated in\u00a0<\/span>three references<\/strong>\u00a0<\/span>that trace the sugarcane route through rums perfect for sipping, simultaneously versatile and suitable for\u00a0<\/span>creating excellent cocktails<\/strong>. To enhance the new line, a\u00a0<\/span>peculiarly textured label<\/strong>\u00a0<\/span>has been designed, enriched with geographical coordinates and typical travel elements, guiding the consumer in discovering the product.[\/vc_column_text][wgl_spacing spacer_size=”30″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”3727″ img_size=”full”][vc_column_text]The journey begins in the\u00a0<\/span>heart of Africa<\/strong>\u00a0with a blend of pot and column still rums from\u00a0<\/span>Ghana<\/strong>\u00a0and\u00a0<\/span>eSwatini<\/strong>, where balanced aromas combine with sharp and slightly spicy notes.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”3729″ img_size=”full”][vc_column_text]\n

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It then continues with the warm soul of a rum with\u00a0<\/span>Spanish origins<\/strong>: a blend of column and pot still rums from\u00a0<\/span>Spain<\/strong>\u00a0<\/span>and\u00a0<\/span>Venezuela<\/strong>. Floral notes enrich the fragrant aroma, giving the rum a pleasant smoothness, round yet light at the same time.<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”3721″ img_size=”full”][vc_column_text]Finally, we travel to the other side of the world: the\u00a0<\/span>Asian continent<\/strong>, birthplace of the sugarcane. Despite the collective imagination associating the plant with South America, the first sugarcane plantations actually developed in the East Asian region. Here, a column still rum from\u00a0<\/span>Thailand<\/strong>\u00a0and the\u00a0<\/span>Philippines<\/strong>\u00a0is born, characterized by a rounded flavor, enriched with a slight spicy touch, and completed by a licorice aftertaste.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”30″][vc_column_text]The\u00a0<\/span>Rump@blic Origins<\/strong>\u00a0project is an innovative and high-level journey that, through the offering of a selection of rums with distinctive tastes, flavors, and aromas, aims to transport the consumer on a tasty journey without borders.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

Leading companies are adding new talent to support a digital operating model. 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