{"id":3066,"date":"2022-10-27T15:07:14","date_gmt":"2022-10-27T13:07:14","guid":{"rendered":"https:\/\/www.illva.com\/?p=3066"},"modified":"2022-10-27T15:07:14","modified_gmt":"2022-10-27T13:07:14","slug":"the-busker-meets-public-at-ferrara-buskers-festival","status":"publish","type":"post","link":"https:\/\/www.illva.com\/en\/2022\/10\/27\/the-busker-meets-public-at-ferrara-buskers-festival\/","title":{"rendered":"THE BUSKER MEETS PUBLIC AT FERRARA BUSKERS FESTIVAL (ITALY) AND BBQ FEST IN IRELAND"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=&#8221;3069&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][wgl_spacing spacer_size=&#8221;30&#8243;][vc_column_text]<b>The Busker<\/b><span>, Illva Saronno\u2019s Irish whiskey with a true down-home authenticity, meets the general public at an event sharing with it both name and adventurous spirit (street artist mode): Italy\u2019s\u00a0<\/span><b>Ferrara Buskers Festival<\/b><span>.<\/span><\/p>\n<p><span>For years the city of Ferrara has served as the stage for a major street art and music festival where, along with crowds of tourists coloring the scene, musicians and tightrope walkers rediscover the beauty of sharing open spaces and festive creativity. Against the magnificent backdrop of the\u00a0<\/span><b>Castello Estense<\/b><span>\u00a0and\u00a0<\/span><b>Piazza Maggiore<\/b><span>,\u00a0<\/span><b>The Busker<span>\u00a0<\/span><\/b><span>whiskey,\u00a0<\/span><b>official<\/b><span>\u00a0<\/span><b>sponsor of the event<\/b><span>, made a mark during highlight moments with<\/span><b><span>\u00a0<\/span>two kiosks set up<\/b><span>\u00a0in the food area and in the area devoted to interviews and encounters with the artists. In addition, the brand offered everyone the chance to taste the product and try leading cocktails like\u00a0<\/span><b>The Busker Paloma<\/b><span>\u00a0at the fest\u2019s three bar points.<\/span><\/p>\n<p class=\"p1\">Result:<span>\u00a0<\/span><b>five full days<\/b><span>\u00a0<\/span>with<span>\u00a0<\/span><b>100,000+ visitors a day<\/b>,<span>\u00a0<\/span><b>5,000<\/b><span>\u00a0<\/span>product tastings, and<span>\u00a0<\/span><b>10,000+ participants<\/b><span>\u00a0<\/span>in<span>\u00a0<\/span><b>The Busker Whiskey<span>\u00a0<\/span><\/b>presentation.<\/p>\n<p class=\"p1\">These numbers confirm the exponential growth of a brand gaining much from activation initiatives, in particular from<span>\u00a0<\/span><b>events open to the public<\/b>, Irish whiskey aficionados most of all.<\/p>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Leading companies are adding new talent to support a digital operating model. To develop sharp insights using digital tools, procurement teams will need data science and analytics expertise. <\/p>\n","protected":false},"author":1,"featured_media":3069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE BUSKER MEETS PUBLIC AT FERRARA BUSKERS FESTIVAL (ITALY) AND BBQ FEST IN IRELAND - Illva Saronno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.illva.com\/en\/2022\/10\/27\/the-busker-meets-public-at-ferrara-buskers-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BUSKER MEETS PUBLIC AT FERRARA BUSKERS FESTIVAL (ITALY) AND BBQ FEST IN IRELAND - Illva Saronno\" \/>\n<meta property=\"og:description\" content=\"Leading companies are adding new talent to support a digital operating model. 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