{"id":2941,"date":"2022-04-26T12:18:51","date_gmt":"2022-04-26T10:18:51","guid":{"rendered":"https:\/\/www.illva.com\/?p=2941"},"modified":"2022-04-26T12:18:52","modified_gmt":"2022-04-26T10:18:52","slug":"the-busker-visits-to-royal-oak-distillery-and-ride-out-events-worldwide","status":"publish","type":"post","link":"https:\/\/www.illva.com\/en\/2022\/04\/26\/the-busker-visits-to-royal-oak-distillery-and-ride-out-events-worldwide\/","title":{"rendered":"THE BUSKER: VISITS TO ROYAL OAK DISTILLERY AND RIDE OUT EVENTS WORLDWIDE"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=&#8221;2952&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][wgl_spacing spacer_size=&#8221;30&#8243;][vc_column_text]<span>The Busker has a great new\u00a0<\/span><strong>showroom<\/strong><span>\u00a0located directly on the premises of its production hub. Indeed, now the\u00a0<\/span><strong>Royal Oak Distillery<\/strong><span>\u00a0in Carlow, Ireland, is all set to welcome trade partners from across the globe, eager to accompany them on guided tours where they will enjoy a<\/span><strong><span>\u00a0<\/span>genuine Irish whiskey<\/strong><span>\u00a0experience, discover a complete range of four distinct products all made under the same roof.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span>It\u2019s an inviting place that fully reflects the brand\u2019s design guidelines: from relief signs on the outside to interior decor in cargo style; from totally renovated bar counter to exposition area with all visual materials; passing through the lounge and then ending with the big banquet table fine for both meetings and tastings. Every element captures the spirit of a brand that\u2019s truly authentic, of aspect as well as substance. The Busker is Irish of character, adventurous and proud of its origins, which consist basically of the ingredients that go into making the whiskey:\u00a0<\/span><strong>grain<\/strong><span>\u00a0and\u00a0<\/span><strong>barley<\/strong><span>\u00a0grown in\u00a0<\/span><strong>Carlow<span>\u00a0<\/span><\/strong><span>county; water taken from the<\/span><strong><span>\u00a0<\/span>Barrow<\/strong><span>\u00a0river;\u00a0<\/span><strong>the expertise of Master Blenders<\/strong><span>\u00a0in balancing all of the elements so as to obtain high quality whiskeys, which year after year win top accolades and awards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span>Right at this time of renewal we have the pleasure of introducing\u00a0<\/span><strong>Caroline Martin<\/strong><span>,\u00a0<\/span><strong>our new master blender<\/strong><span>\u00a0who will be in charge of the constant quality of The Busker Irish Whiskey. She will also be proposing an engaging innovation plan for both the brand and the category per se:\u00a0<\/span><em>\u00abI am honored to take on the title of Master Blender of such a contemporary, adventurous and bold range of whiskies. It\u2019s an exciting time not only for The Busker as a brand, but for the Irish Whiskey sector as a whole, which remains the fastest growing spirits category,\u00bb<\/em><span>\u00a0says Caroline.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span>The\u00a0<\/span><strong>\u201cRide Out\u201d<span>\u00a0<\/span><\/strong><span>format made a big hit. In upcoming months The Busker will be on the scene at many live music clubs in major international markets through triggering mechanisms and a special consumer loyalty app. And, sure, there will be plenty of live music, entertainment, as well as instant win contests complete with prizes and merchandising materials. All as a further way for consumers to enter\u00a0<\/span><strong>The Busker<span>\u00a0<\/span><\/strong><span>world.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Leading companies are adding new talent to support a digital operating model. To develop sharp insights using digital tools, procurement teams will need data science and analytics expertise. <\/p>\n","protected":false},"author":1,"featured_media":2952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE BUSKER: VISITS TO ROYAL OAK DISTILLERY AND RIDE OUT EVENTS WORLDWIDE - Illva Saronno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.illva.com\/en\/2022\/04\/26\/the-busker-visits-to-royal-oak-distillery-and-ride-out-events-worldwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BUSKER: VISITS TO ROYAL OAK DISTILLERY AND RIDE OUT EVENTS WORLDWIDE - Illva Saronno\" \/>\n<meta property=\"og:description\" content=\"Leading companies are adding new talent to support a digital operating model. 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