{"id":2752,"date":"2021-11-04T16:41:38","date_gmt":"2021-11-04T15:41:38","guid":{"rendered":"https:\/\/www.illva.com\/?p=2752"},"modified":"2021-11-04T16:41:39","modified_gmt":"2021-11-04T15:41:39","slug":"share-the-counter","status":"publish","type":"post","link":"https:\/\/www.illva.com\/en\/2021\/11\/04\/share-the-counter\/","title":{"rendered":"\u201cSHARE THE COUNTER\u201d: THE MIXOLOGY WORLD ANIMATES FLORENCE COCKTAIL WEEK WITH TWO NEW BAR TAGS"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=&#8221;2744&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][wgl_spacing spacer_size=&#8221;30&#8243;][vc_column_text]<span>After a year and a half of pandemic induced shutdowns, a wave of enthusiasm hit Florence recently too. As a matter of fact, Italy\u2019s first big in-person date on the spirits calendar was the sixth annual<\/span><b><span>\u00a0<\/span>Florence Cocktail Week<\/b><span>. Held from September 22 through 26, this one of a kind event designed to spotlight the\u00a0<\/span><b>Illva Saronno<\/b><span>\u00a0Group brands while focusing on the fine art of enjoying mixed drinks included two new episodes of the\u00a0<\/span><b>\u201cShare the Counter\u201d<span>\u00a0<\/span><\/b><span>project. Devoted primarily to mixology aficionados, they featured the exceptional participation of two<\/span><b><span>\u00a0<\/span>top<\/b><span>\u00a0<\/span><b>bartenders<\/b><span>:\u00a0<\/span><b>Nico de Soto<\/b><span>, at the\u00a0<\/span><b>Rex Bar<\/b><span>\u00a0in Florence on Wednesday, September 22; and\u00a0<\/span><b>Erik Lorincz<\/b><span>, at the<\/span><b><span>\u00a0<\/span>Atrium Bar<span>\u00a0<\/span><\/b><span>in the\u00a0<\/span><b>Four Seasons Hotel Firenze<\/b><span>\u00a0on Saturday, September 25. The two bartenders invented and presented an array of amazing cocktails all made with products from the ILLVA SARONNO portfolio.<\/span><\/p>\n<p><span>In addition to\u00a0<\/span><b>Disaronno\u00ae<\/b><span>, main sponsor of the events, Illva Saronno put on glorious display all of the group\u2019s other principal brands: from the new\u00a0<\/span><b>Artic<\/b><span>, first totally clear Premium Italian Vodka, pure and aromatic; to\u00a0<\/span><b>Rump@blic<\/b><span>, a new range of rums created expressly for mixing purposes, equally ideal as a base for familiar drinks and startling concoctions; all the way to\u00a0<\/span><b>The Busker<\/b><span>, the Irish whiskey with breakthrough status on the spirits scene. This recent Florence Cocktail Week also entailed a full-scale return to the\u00a0<\/span><b>\u201cShare The Counter\u201d Bar Tags<\/b><span>, unique occasions for bringing together the world\u2019s best bartenders so that they may try out and enjoy the great potential of a portfolio as complete and as compelling as Illva Saronno\u2019s.<\/span>[\/vc_column_text][wgl_spacing spacer_size=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Leading companies are adding new talent to support a digital operating model. To develop sharp insights using digital tools, procurement teams will need data science and analytics expertise. <\/p>\n","protected":false},"author":1,"featured_media":2744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cSHARE THE COUNTER\u201d: THE MIXOLOGY WORLD ANIMATES FLORENCE COCKTAIL WEEK WITH TWO NEW BAR TAGS - Illva Saronno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.illva.com\/en\/2021\/11\/04\/share-the-counter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSHARE THE COUNTER\u201d: THE MIXOLOGY WORLD ANIMATES FLORENCE COCKTAIL WEEK WITH TWO NEW BAR TAGS - Illva Saronno\" \/>\n<meta property=\"og:description\" content=\"Leading companies are adding new talent to support a digital operating model. 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