{"id":1450,"date":"2018-11-05T14:14:01","date_gmt":"2018-11-05T14:14:01","guid":{"rendered":"http:\/\/dev.illva.com\/history\/"},"modified":"2019-05-17T16:18:05","modified_gmt":"2019-05-17T14:18:05","slug":"history","status":"publish","type":"page","link":"https:\/\/www.illva.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][wgl_double_headings align=&#8221;center&#8221; title_color=&#8221;#151515&#8243; subtitle_color=&#8221;#c10e0e&#8221; title=&#8221;An all-Italian story with an international flavor&#8221; subtitle=&#8221;HISTORY&#8221; responsive_font=&#8221;true&#8221; font_size_mobile=&#8221;33&#8243;][wgl_spacing spacer_size=&#8221;24&#8243;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1541491765583{margin-top: -10px !important;}&#8221;][vc_column][wgl_spacing spacer_size=&#8221;10&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1549532108544{background-image: url(http:\/\/dev.illva.com\/wp-content\/uploads\/2019\/01\/sfondo-history.jpg?id=1148) !important;}&#8221;][vc_column col_pos_horizont=&#8221;50&#8243; col_pos_vertical=&#8221;50&#8243; css=&#8221;.vc_custom_1549529213599{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][wgl_time_line_vertical values=&#8221;%5B%7B%22title%22%3A%22The%20legend%22%2C%22descr%22%3A%22The%20artist%20Bernardino%20Luini%2C%20a%20brilliant%20pupil%20of%20Leonardo%20da%20Vinci%20was%20commissioned%20to%20paint%20a%20fresco%20of%20the%20Madonna%20of%20the%20Miracles%20in%20Saronno.%20To%20portray%20the%20Madonna%2C%20he%20chose%20as%20his%20muse%20a%20beautiful%20local%20innkeeper.%20As%20a%20mark%20of%20her%20gratitude%20she%20prepared%20%20for%20the%20artist%20a%20special%20gift%20of%20a%20flask%20full%20of%20an%20amber%20liqueur%2C%20fragrant%20and%20delicate.%22%2C%22date%22%3A%221525%22%2C%22color%22%3A%22%236b0000%22%7D%2C%7B%22title%22%3A%22Giovanni%20Reina%22%2C%22descr%22%3A%22In%20that%20period%2C%20many%20families%20used%20to%20distil%20their%20own%20liqueurs%2C%20digestives%20and%20medicines%20against%20every%20type%20of%20illness.%20The%20Reina%20were%20just%20one%20of%20those%20families%20and%20in%201600%2C%20Giovanni%20Reina%20rediscovered%20the%20old%20recipe%20for%20almonds%20steeped%20in%20alcoholic%20spirits.%22%2C%22date%22%3A%221600%22%2C%22color%22%3A%22%23a60707%22%7D%2C%7B%22title%22%3A%22Domenico%20Reina%22%2C%22descr%22%3A%22The%20recipe%20was%20then%20passed%20secretly%20from%20one%20generation%20to%20the%20next%2C%20right%20up%20the%20early%201900s%2C%20when%20Domenico%20Reina%20decided%20to%20open%20a%20shop%2Fworkshop%2C%20which%20took%20the%20name%20of%20%E2%80%9CDomenico%20Reina%20Coloniali%E2%80%9D%2C%20situated%20in%20the%20heart%20of%20Saronno.%20Soon%20the%20shop%20became%20a%20crossroads%20where%20people%20stopped%20in%20to%20taste%20and%20buy%20his%20products.%22%2C%22date%22%3A%221900%22%2C%22color%22%3A%22%23c10e0e%22%7D%2C%7B%22title%22%3A%22Birth%20of%20ILLVA%20SARONNO%22%2C%22descr%22%3A%22ILLVA%20SARONNO%3A%20(Industria%2C%20Lombarda%2C%20Liquori%2C%20Vini%20%26%20Affini)%2C%20was%20founded%20in%20the%20wake%20of%20the%20success%20of%20this%20artisan%20trade%20(July%2023rd%201947)%20and%20Disaronno%20soon%20became%20a%20symbol%20of%20Italian%20taste.%22%2C%22date%22%3A%221940%22%2C%22color%22%3A%22%23f51010%22%7D%2C%7B%22title%22%3A%22The%20International%20boom%22%2C%22descr%22%3A%22The%20first%20great%20export%20boom%20of%20Disaronno%20came%20in%20the%20sixties%2C%20as%20one%20international%20success%20followed%20another.%20The%20European%20spearhead%20was%20followed%20by%20the%20U.S.A.%2C%20which%20developed%20a%20keen%20taste%20for%20the%20Italian%20liqueur.%22%2C%22date%22%3A%221960%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22The%20big%20transformation%22%2C%22descr%22%3A%22The%20%E2%80%9870s%20and%20early%20%E2%80%9880s%20brought%20complete%20transformation%3A%20the%20liqueur%20was%20presented%20and%20promoted%20in%20as%20many%20countries%20as%20possible%2C%20as%20the%20firm%20started%20embarked%20on%20a%20strategy%20of%20contacting%20retailers%20all%20over%20the%20world%20that%20was%20as%20ingenious%20as%20it%20was%20audacious.%20And%20the%20audacity%20paid%3A%20the%20public%20liked%20the%20product%20even%20more%20than%20forecasts%20had%20indicated%20and%20ILLVA%20SARONNO%20started%20to%20consolidate%20its%20success%20and%20presence%20at%20International%20level.%22%2C%22date%22%3A%221970%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22ILLVA%20SARONNO%22%2C%22descr%22%3A%22From%20the%201990s%20until%20today%2C%20the%20company%20has%20become%20an%20ever%20stronger%20spokesman%20of%20the%20Italian%20Style%20of%20drinking%20fine%20spirits%20worldwide.%20Present%20in%20over%20160%20countries%2C%20%20ILLVA%20SARONNO%20has%20strengthened%20its%20position%20in%20the%20International%20market%20developing%20synergies%20with%20leading%20industrial%20realms%20and%20participating%20in%20events%20of%20worldwide%20importance%20%E2%80%93%20related%20to%20art%2C%20music%20and%20cinema.%22%2C%22date%22%3A%22TODAY%22%2C%22color%22%3A%22%23fe3939%22%7D%5D&#8221;][wgl_spacing spacer_size=&#8221;80px&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][wgl_double_headings align=&#8221;center&#8221; title_color=&#8221;#151515&#8243; subtitle_color=&#8221;#c10e0e&#8221; title=&#8221;An all-Italian story with an international flavor&#8221; subtitle=&#8221;HISTORY&#8221; responsive_font=&#8221;true&#8221; font_size_mobile=&#8221;33&#8243;][wgl_spacing spacer_size=&#8221;24&#8243;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1541491765583{margin-top: -10px !important;}&#8221;][vc_column][wgl_spacing spacer_size=&#8221;10&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1549532108544{background-image: url(http:\/\/dev.illva.com\/wp-content\/uploads\/2019\/01\/sfondo-history.jpg?id=1148) !important;}&#8221;][vc_column col_pos_horizont=&#8221;50&#8243; col_pos_vertical=&#8221;50&#8243; css=&#8221;.vc_custom_1549529213599{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][wgl_time_line_vertical values=&#8221;%5B%7B%22title%22%3A%22The%20legend%22%2C%22descr%22%3A%22The%20artist%20Bernardino%20Luini%2C%20a%20brilliant%20pupil%20of%20Leonardo%20da%20Vinci%20was%20commissioned%20to%20paint%20a%20fresco%20of%20the%20Madonna%20of%20the%20Miracles%20in%20Saronno.%20To%20portray%20the%20Madonna%2C%20he%20chose%20as%20his%20muse%20a%20beautiful%20local%20innkeeper.%20As%20a%20mark%20of%20her%20gratitude%20she%20prepared%20%20for%20the%20artist%20a%20special%20gift%20of%20a%20flask%20full%20of%20an%20amber%20liqueur%2C%20fragrant%20and%20delicate.%22%2C%22date%22%3A%221525%22%2C%22color%22%3A%22%236b0000%22%7D%2C%7B%22title%22%3A%22Giovanni%20Reina%22%2C%22descr%22%3A%22In%20that%20period%2C%20many%20families%20used%20to%20distil%20their%20own%20liqueurs%2C%20digestives%20and%20medicines%20against%20every%20type%20of%20illness.%20The%20Reina%20were%20just%20one%20of%20those%20families%20and%20in%201600%2C%20Giovanni%20Reina%20rediscovered%20the%20old%20recipe%20for%20almonds%20steeped%20in%20alcoholic%20spirits.%22%2C%22date%22%3A%221600%22%2C%22color%22%3A%22%23a60707%22%7D%2C%7B%22title%22%3A%22Domenico%20Reina%22%2C%22descr%22%3A%22The%20recipe%20was%20then%20passed%20secretly%20from%20one%20generation%20to%20the%20next%2C%20right%20up%20the%20early%201900s%2C%20when%20Domenico%20Reina%20decided%20to%20open%20a%20shop%2Fworkshop%2C%20which%20took%20the%20name%20of%20%E2%80%9CDomenico%20Reina%20Coloniali%E2%80%9D%2C%20situated%20in%20the%20heart%20of%20Saronno.%20Soon%20the%20shop%20became%20a%20crossroads%20where%20people%20stopped%20in%20to%20taste%20and%20buy%20his%20products.%22%2C%22date%22%3A%221900%22%2C%22color%22%3A%22%23c10e0e%22%7D%2C%7B%22title%22%3A%22Birth%20of%20ILLVA%20SARONNO%22%2C%22descr%22%3A%22ILLVA%20SARONNO%3A%20(Industria%2C%20Lombarda%2C%20Liquori%2C%20Vini%20%26%20Affini)%2C%20was%20founded%20in%20the%20wake%20of%20the%20success%20of%20this%20artisan%20trade%20(July%2023rd%201947)%20and%20Disaronno%20soon%20became%20a%20symbol%20of%20Italian%20taste.%22%2C%22date%22%3A%221940%22%2C%22color%22%3A%22%23f51010%22%7D%2C%7B%22title%22%3A%22The%20International%20boom%22%2C%22descr%22%3A%22The%20first%20great%20export%20boom%20of%20Disaronno%20came%20in%20the%20sixties%2C%20as%20one%20international%20success%20followed%20another.%20The%20European%20spearhead%20was%20followed%20by%20the%20U.S.A.%2C%20which%20developed%20a%20keen%20taste%20for%20the%20Italian%20liqueur.%22%2C%22date%22%3A%221960%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22The%20big%20transformation%22%2C%22descr%22%3A%22The%20%E2%80%9870s%20and%20early%20%E2%80%9880s%20brought%20complete%20transformation%3A%20the%20liqueur%20was%20presented%20and%20promoted%20in%20as%20many%20countries%20as%20possible%2C%20as%20the%20firm%20started%20embarked%20on%20a%20strategy%20of%20contacting%20retailers%20all%20over%20the%20world%20that%20was%20as%20ingenious%20as%20it%20was%20audacious.%20And%20the%20audacity%20paid%3A%20the%20public%20liked%20the%20product%20even%20more%20than%20forecasts%20had%20indicated%20and%20ILLVA%20SARONNO%20started%20to%20consolidate%20its%20success%20and%20presence%20at%20International%20level.%22%2C%22date%22%3A%221970%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22ILLVA%20SARONNO%22%2C%22descr%22%3A%22From%20the%201990s%20until%20today%2C%20the%20company%20has%20become%20an%20ever%20stronger%20spokesman%20of%20the%20Italian%20Style%20of%20drinking%20fine%20spirits%20worldwide.%20Present%20in%20over%20160%20countries%2C%20%20ILLVA%20SARONNO%20has%20strengthened%20its%20position%20in%20the%20International%20market%20developing%20synergies%20with%20leading%20industrial%20realms%20and%20participating%20in%20events%20of%20worldwide%20importance%20%E2%80%93%20related%20to%20art%2C%20music%20and%20cinema.%22%2C%22date%22%3A%22TODAY%22%2C%22color%22%3A%22%23fe3939%22%7D%5D&#8221;][wgl_spacing spacer_size=&#8221;80px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History - Illva Saronno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.illva.com\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Illva Saronno\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][wgl_double_headings align=&#8221;center&#8221; title_color=&#8221;#151515&#8243; subtitle_color=&#8221;#c10e0e&#8221; title=&#8221;An all-Italian story with an international flavor&#8221; subtitle=&#8221;HISTORY&#8221; responsive_font=&#8221;true&#8221; font_size_mobile=&#8221;33&#8243;][wgl_spacing spacer_size=&#8221;24&#8243;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1541491765583{margin-top: -10px !important;}&#8221;][vc_column][wgl_spacing spacer_size=&#8221;10&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1549532108544{background-image: url(http:\/\/dev.illva.com\/wp-content\/uploads\/2019\/01\/sfondo-history.jpg?id=1148) !important;}&#8221;][vc_column col_pos_horizont=&#8221;50&#8243; col_pos_vertical=&#8221;50&#8243; css=&#8221;.vc_custom_1549529213599{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][wgl_time_line_vertical values=&#8221;%5B%7B%22title%22%3A%22The%20legend%22%2C%22descr%22%3A%22The%20artist%20Bernardino%20Luini%2C%20a%20brilliant%20pupil%20of%20Leonardo%20da%20Vinci%20was%20commissioned%20to%20paint%20a%20fresco%20of%20the%20Madonna%20of%20the%20Miracles%20in%20Saronno.%20To%20portray%20the%20Madonna%2C%20he%20chose%20as%20his%20muse%20a%20beautiful%20local%20innkeeper.%20As%20a%20mark%20of%20her%20gratitude%20she%20prepared%20%20for%20the%20artist%20a%20special%20gift%20of%20a%20flask%20full%20of%20an%20amber%20liqueur%2C%20fragrant%20and%20delicate.%22%2C%22date%22%3A%221525%22%2C%22color%22%3A%22%236b0000%22%7D%2C%7B%22title%22%3A%22Giovanni%20Reina%22%2C%22descr%22%3A%22In%20that%20period%2C%20many%20families%20used%20to%20distil%20their%20own%20liqueurs%2C%20digestives%20and%20medicines%20against%20every%20type%20of%20illness.%20The%20Reina%20were%20just%20one%20of%20those%20families%20and%20in%201600%2C%20Giovanni%20Reina%20rediscovered%20the%20old%20recipe%20for%20almonds%20steeped%20in%20alcoholic%20spirits.%22%2C%22date%22%3A%221600%22%2C%22color%22%3A%22%23a60707%22%7D%2C%7B%22title%22%3A%22Domenico%20Reina%22%2C%22descr%22%3A%22The%20recipe%20was%20then%20passed%20secretly%20from%20one%20generation%20to%20the%20next%2C%20right%20up%20the%20early%201900s%2C%20when%20Domenico%20Reina%20decided%20to%20open%20a%20shop%2Fworkshop%2C%20which%20took%20the%20name%20of%20%E2%80%9CDomenico%20Reina%20Coloniali%E2%80%9D%2C%20situated%20in%20the%20heart%20of%20Saronno.%20Soon%20the%20shop%20became%20a%20crossroads%20where%20people%20stopped%20in%20to%20taste%20and%20buy%20his%20products.%22%2C%22date%22%3A%221900%22%2C%22color%22%3A%22%23c10e0e%22%7D%2C%7B%22title%22%3A%22Birth%20of%20ILLVA%20SARONNO%22%2C%22descr%22%3A%22ILLVA%20SARONNO%3A%20(Industria%2C%20Lombarda%2C%20Liquori%2C%20Vini%20%26%20Affini)%2C%20was%20founded%20in%20the%20wake%20of%20the%20success%20of%20this%20artisan%20trade%20(July%2023rd%201947)%20and%20Disaronno%20soon%20became%20a%20symbol%20of%20Italian%20taste.%22%2C%22date%22%3A%221940%22%2C%22color%22%3A%22%23f51010%22%7D%2C%7B%22title%22%3A%22The%20International%20boom%22%2C%22descr%22%3A%22The%20first%20great%20export%20boom%20of%20Disaronno%20came%20in%20the%20sixties%2C%20as%20one%20international%20success%20followed%20another.%20The%20European%20spearhead%20was%20followed%20by%20the%20U.S.A.%2C%20which%20developed%20a%20keen%20taste%20for%20the%20Italian%20liqueur.%22%2C%22date%22%3A%221960%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22The%20big%20transformation%22%2C%22descr%22%3A%22The%20%E2%80%9870s%20and%20early%20%E2%80%9880s%20brought%20complete%20transformation%3A%20the%20liqueur%20was%20presented%20and%20promoted%20in%20as%20many%20countries%20as%20possible%2C%20as%20the%20firm%20started%20embarked%20on%20a%20strategy%20of%20contacting%20retailers%20all%20over%20the%20world%20that%20was%20as%20ingenious%20as%20it%20was%20audacious.%20And%20the%20audacity%20paid%3A%20the%20public%20liked%20the%20product%20even%20more%20than%20forecasts%20had%20indicated%20and%20ILLVA%20SARONNO%20started%20to%20consolidate%20its%20success%20and%20presence%20at%20International%20level.%22%2C%22date%22%3A%221970%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22ILLVA%20SARONNO%22%2C%22descr%22%3A%22From%20the%201990s%20until%20today%2C%20the%20company%20has%20become%20an%20ever%20stronger%20spokesman%20of%20the%20Italian%20Style%20of%20drinking%20fine%20spirits%20worldwide.%20Present%20in%20over%20160%20countries%2C%20%20ILLVA%20SARONNO%20has%20strengthened%20its%20position%20in%20the%20International%20market%20developing%20synergies%20with%20leading%20industrial%20realms%20and%20participating%20in%20events%20of%20worldwide%20importance%20%E2%80%93%20related%20to%20art%2C%20music%20and%20cinema.%22%2C%22date%22%3A%22TODAY%22%2C%22color%22%3A%22%23fe3939%22%7D%5D&#8221;][wgl_spacing spacer_size=&#8221;80px&#8221;][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.illva.com\/en\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"Illva Saronno\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-17T14:18:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.illva.com\/en\/history\/\",\"url\":\"https:\/\/www.illva.com\/en\/history\/\",\"name\":\"History - Illva Saronno\",\"isPartOf\":{\"@id\":\"https:\/\/www.illva.com\/#website\"},\"datePublished\":\"2018-11-05T14:14:01+00:00\",\"dateModified\":\"2019-05-17T14:18:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.illva.com\/en\/history\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.illva.com\/en\/history\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.illva.com\/en\/history\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.illva.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.illva.com\/#website\",\"url\":\"https:\/\/www.illva.com\/\",\"name\":\"Illva Saronno\",\"description\":\"Illva Saronno\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.illva.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"History - Illva Saronno","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.illva.com\/en\/history\/","og_locale":"en_US","og_type":"article","og_title":"History - Illva Saronno","og_description":"[vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][wgl_double_headings align=&#8221;center&#8221; title_color=&#8221;#151515&#8243; subtitle_color=&#8221;#c10e0e&#8221; title=&#8221;An all-Italian story with an international flavor&#8221; subtitle=&#8221;HISTORY&#8221; responsive_font=&#8221;true&#8221; font_size_mobile=&#8221;33&#8243;][wgl_spacing spacer_size=&#8221;24&#8243;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1541491765583{margin-top: -10px !important;}&#8221;][vc_column][wgl_spacing spacer_size=&#8221;10&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1549532108544{background-image: url(http:\/\/dev.illva.com\/wp-content\/uploads\/2019\/01\/sfondo-history.jpg?id=1148) !important;}&#8221;][vc_column col_pos_horizont=&#8221;50&#8243; col_pos_vertical=&#8221;50&#8243; css=&#8221;.vc_custom_1549529213599{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][wgl_time_line_vertical values=&#8221;%5B%7B%22title%22%3A%22The%20legend%22%2C%22descr%22%3A%22The%20artist%20Bernardino%20Luini%2C%20a%20brilliant%20pupil%20of%20Leonardo%20da%20Vinci%20was%20commissioned%20to%20paint%20a%20fresco%20of%20the%20Madonna%20of%20the%20Miracles%20in%20Saronno.%20To%20portray%20the%20Madonna%2C%20he%20chose%20as%20his%20muse%20a%20beautiful%20local%20innkeeper.%20As%20a%20mark%20of%20her%20gratitude%20she%20prepared%20%20for%20the%20artist%20a%20special%20gift%20of%20a%20flask%20full%20of%20an%20amber%20liqueur%2C%20fragrant%20and%20delicate.%22%2C%22date%22%3A%221525%22%2C%22color%22%3A%22%236b0000%22%7D%2C%7B%22title%22%3A%22Giovanni%20Reina%22%2C%22descr%22%3A%22In%20that%20period%2C%20many%20families%20used%20to%20distil%20their%20own%20liqueurs%2C%20digestives%20and%20medicines%20against%20every%20type%20of%20illness.%20The%20Reina%20were%20just%20one%20of%20those%20families%20and%20in%201600%2C%20Giovanni%20Reina%20rediscovered%20the%20old%20recipe%20for%20almonds%20steeped%20in%20alcoholic%20spirits.%22%2C%22date%22%3A%221600%22%2C%22color%22%3A%22%23a60707%22%7D%2C%7B%22title%22%3A%22Domenico%20Reina%22%2C%22descr%22%3A%22The%20recipe%20was%20then%20passed%20secretly%20from%20one%20generation%20to%20the%20next%2C%20right%20up%20the%20early%201900s%2C%20when%20Domenico%20Reina%20decided%20to%20open%20a%20shop%2Fworkshop%2C%20which%20took%20the%20name%20of%20%E2%80%9CDomenico%20Reina%20Coloniali%E2%80%9D%2C%20situated%20in%20the%20heart%20of%20Saronno.%20Soon%20the%20shop%20became%20a%20crossroads%20where%20people%20stopped%20in%20to%20taste%20and%20buy%20his%20products.%22%2C%22date%22%3A%221900%22%2C%22color%22%3A%22%23c10e0e%22%7D%2C%7B%22title%22%3A%22Birth%20of%20ILLVA%20SARONNO%22%2C%22descr%22%3A%22ILLVA%20SARONNO%3A%20(Industria%2C%20Lombarda%2C%20Liquori%2C%20Vini%20%26%20Affini)%2C%20was%20founded%20in%20the%20wake%20of%20the%20success%20of%20this%20artisan%20trade%20(July%2023rd%201947)%20and%20Disaronno%20soon%20became%20a%20symbol%20of%20Italian%20taste.%22%2C%22date%22%3A%221940%22%2C%22color%22%3A%22%23f51010%22%7D%2C%7B%22title%22%3A%22The%20International%20boom%22%2C%22descr%22%3A%22The%20first%20great%20export%20boom%20of%20Disaronno%20came%20in%20the%20sixties%2C%20as%20one%20international%20success%20followed%20another.%20The%20European%20spearhead%20was%20followed%20by%20the%20U.S.A.%2C%20which%20developed%20a%20keen%20taste%20for%20the%20Italian%20liqueur.%22%2C%22date%22%3A%221960%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22The%20big%20transformation%22%2C%22descr%22%3A%22The%20%E2%80%9870s%20and%20early%20%E2%80%9880s%20brought%20complete%20transformation%3A%20the%20liqueur%20was%20presented%20and%20promoted%20in%20as%20many%20countries%20as%20possible%2C%20as%20the%20firm%20started%20embarked%20on%20a%20strategy%20of%20contacting%20retailers%20all%20over%20the%20world%20that%20was%20as%20ingenious%20as%20it%20was%20audacious.%20And%20the%20audacity%20paid%3A%20the%20public%20liked%20the%20product%20even%20more%20than%20forecasts%20had%20indicated%20and%20ILLVA%20SARONNO%20started%20to%20consolidate%20its%20success%20and%20presence%20at%20International%20level.%22%2C%22date%22%3A%221970%22%2C%22color%22%3A%22%23fe3939%22%7D%2C%7B%22title%22%3A%22ILLVA%20SARONNO%22%2C%22descr%22%3A%22From%20the%201990s%20until%20today%2C%20the%20company%20has%20become%20an%20ever%20stronger%20spokesman%20of%20the%20Italian%20Style%20of%20drinking%20fine%20spirits%20worldwide.%20Present%20in%20over%20160%20countries%2C%20%20ILLVA%20SARONNO%20has%20strengthened%20its%20position%20in%20the%20International%20market%20developing%20synergies%20with%20leading%20industrial%20realms%20and%20participating%20in%20events%20of%20worldwide%20importance%20%E2%80%93%20related%20to%20art%2C%20music%20and%20cinema.%22%2C%22date%22%3A%22TODAY%22%2C%22color%22%3A%22%23fe3939%22%7D%5D&#8221;][wgl_spacing spacer_size=&#8221;80px&#8221;][\/vc_column][\/vc_row]","og_url":"https:\/\/www.illva.com\/en\/history\/","og_site_name":"Illva Saronno","article_modified_time":"2019-05-17T14:18:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.illva.com\/en\/history\/","url":"https:\/\/www.illva.com\/en\/history\/","name":"History - Illva Saronno","isPartOf":{"@id":"https:\/\/www.illva.com\/#website"},"datePublished":"2018-11-05T14:14:01+00:00","dateModified":"2019-05-17T14:18:05+00:00","breadcrumb":{"@id":"https:\/\/www.illva.com\/en\/history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.illva.com\/en\/history\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.illva.com\/en\/history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.illva.com\/en\/"},{"@type":"ListItem","position":2,"name":"History"}]},{"@type":"WebSite","@id":"https:\/\/www.illva.com\/#website","url":"https:\/\/www.illva.com\/","name":"Illva Saronno","description":"Illva Saronno","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.illva.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/pages\/1450"}],"collection":[{"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":9,"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/pages\/1450\/revisions"}],"predecessor-version":[{"id":1834,"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/pages\/1450\/revisions\/1834"}],"wp:attachment":[{"href":"https:\/\/www.illva.com\/en\/wp-json\/wp\/v2\/media?parent=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}